Products

Three products, two sources each.

Every product is offered as Search Ads (premium intent) and Social Ads leads, priced independently.

Homeowners with an active mortgage

Mortgage Protection

Consumers exploring coverage that helps protect their family's home if the unexpected happens.

Search Ads

Premium intent

Consumers who actively searched for coverage, then completed a form on our own website.

Social Ads

Discovery intent

Consumers reached through social placements who completed a form on our own website — not an in-app instant form.

Seniors planning end-of-life costs

Consumers researching modest whole-life policies to cover funeral and final costs.

Search Ads

Premium intent

Consumers who actively searched for coverage, then completed a form on our own website.

Social Ads

Discovery intent

Consumers reached through social placements who completed a form on our own website — not an in-app instant form.

Adults shopping term or permanent life

Consumers comparing term and permanent life insurance options for their household.

Search Ads

Premium intent

Consumers who actively searched for coverage, then completed a form on our own website.

Social Ads

Discovery intent

Consumers reached through social placements who completed a form on our own website — not an in-app instant form.

Price per exclusive lead

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